Practical small business marketing.
Plain-English guides on Google Ads, Meta Ads, landing pages, websites, and SEO. Written for small business owners, not other agencies.
- Websites & Landing PagesJun 5, 2026 · 6 min read
How Much Does a Small Business Website Cost in 2026?
Small business website costs range from free to $50,000+. Here's what you actually get at every price point - and where most businesses should land.
Read article → - SEOJun 4, 2026 · 5 min read
How Long Does SEO Take for a Small Business?
SEO is slower than ads but cheaper than ads forever. Here's a realistic timeline of what to expect month by month.
Read article → - Landing PagesJun 4, 2026 · 6 min read
Landing Page Best Practices for Small Business Lead Generation
Most small business landing pages convert at 1-2%. The best ones hit 8-15%. Here's what the winners do differently.
Read article → - Landing PagesJun 4, 2026 · 4 min read
Landing Page vs Homepage: Which Should You Send Ads To?
If you're running ads to your homepage, you're paying twice what you should for every lead. Here's why - and the fix.
Read article → - Google AdsJun 4, 2026 · 6 min read
Google Ads vs Local Service Ads: Which Wins for Small Business?
Google Ads and Local Service Ads look similar but work completely differently. Here's which one a small business should start with.
Read article → - Google AdsJun 4, 2026 · 6 min read
How to Lower Your Google Ads Cost Per Click (Without Losing Leads)
Most small business Google Ads accounts waste 30-50% of their spend. Here are the levers that cut CPC without losing leads.
Read article → - Meta AdsJun 4, 2026 · 7 min read
Meta Ads for Small Business: A Beginner's Playbook (2026)
Meta Ads work great for small businesses with visual products and local appeal - if you skip the Boost Post button and run them right.
Read article → - Meta AdsJun 4, 2026 · 5 min read
Facebook Ads vs Google Ads for Small Business: Which First?
Facebook or Google first? It depends entirely on whether your customers are searching for you or scrolling. Here's how to tell.
Read article → - Industry GuidesJun 3, 2026 · 7 min read
Google Ads for Contractors: A Beginner's Guide
Contractors waste thousands on Google Ads every month. Here's how to set up campaigns that actually book jobs - with the right keywords, bids, and landing pages.
Read article → - SEOJun 3, 2026 · 7 min read
Small Business SEO Checklist: 12 Steps That Move the Needle
Skip the 200-item SEO audits. These 12 actions cover 90% of what a small business needs to start ranking on Google.
Read article → - SEOJun 1, 2026 · 8 min read
Local SEO for Small Business: A Practical Guide
Local SEO is the highest-ROI marketing channel most small businesses ignore. Here's exactly how to rank in Google Maps and get found by customers nearby.
Read article → - Website DesignJun 1, 2026 · 5 min read
WordPress vs Custom Website for Small Business: Honest Comparison
WordPress runs 40% of the web for a reason - but it is not always the right call for small businesses. Here is the honest tradeoff.
Read article → - Websites & Landing PagesMay 28, 2026 · 5 min read
Landing Page vs Website: Which Does Your Small Business Need?
Building a full website when you just need a landing page wastes weeks and thousands of dollars. Here's how to know which one your business actually needs.
Read article → - Website DesignMay 28, 2026 · 6 min read
Small Business Website Design: 9 Pages That Actually Convert
Most small business websites have too many pages and not enough of the right ones. Here are the nine that actually drive leads.
Read article → - Industry GuidesMay 20, 2026 · 7 min read
Google Ads for Plumbers: A Practical Starter Guide
Plumbing is one of the highest-intent verticals on Google. Here's exactly how to set up campaigns that convert searches into booked jobs.
Read article → - Google AdsMay 12, 2026 · 6 min read
How Much Should a Small Business Spend on Google Ads?
Most small businesses overthink ad budgets. Here's what actually works at $500, $1,500, and $3,000 per month - and how to know when to spend more.
Read article →
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