Custom marketing services
for small businesses.
Google Ads
Show up when people are already searching.
We build and manage Google Search and Display campaigns focused on one thing: leads that turn into customers. No vanity metrics - just cost-per-lead and return on ad spend.
Included
- -Keyword research for your specific market
- -Campaign build and ongoing optimization
- -Conversion tracking setup
- -Negative keyword pruning to cut waste
Meta Ads
Reach buyers on Facebook and Instagram.
We create and test ad creative that stops the scroll. Audience targeting, A/B testing, and weekly optimization to keep your cost per lead dropping month over month.
Included
- -Ad creative design and copywriting
- -Audience targeting and retargeting
- -Weekly creative testing
- -Performance reporting in plain English
Landing Pages & Websites
Built to convert visitors into leads.
Custom landing pages and small business websites designed around one goal: getting the visitor to take action. Fast, mobile-friendly, and tied directly to your ad campaigns.
Included
- -Custom landing pages for every campaign
- -Small business website builds
- -Mobile-first, fast-loading design
- -Form and call-tracking integration
SEO & AI Search
Rank higher in Google - and show up in AI answers.
We optimize your site so it shows up in Google for the searches that matter to your business, and in answers from AI tools like ChatGPT, Perplexity, and Google's AI Overviews. Technical fixes, on-page optimization, local SEO for service-area businesses, and content structured so AI search can quote you.
Included
- -Technical SEO audit and fixes
- -On-page optimization
- -Local SEO and Google Business Profile
- -AI search visibility (ChatGPT, Perplexity, Google AI Overviews)
- -Monthly ranking and traffic reports
Monthly Reporting
Know exactly what you're getting.
Every month you get a clear report: what was spent, how many leads came in, and what we're doing next. No jargon. No hiding behind dashboards. Just the numbers that matter.
Included
- -Ad spend and lead breakdown
- -Cost-per-lead tracking over time
- -What we tested and what worked
- -Next month's plan and projections
Explore each service in detail.
Google Ads
Search & Display campaigns built around your goals.
Learn more →Meta Ads
Facebook & Instagram ads with creative included.
Learn more →Websites
Small business sites built to convert visitors into leads.
Learn more →Landing Pages
Focused pages built to convert paid traffic.
Learn more →SEO
Technical fixes, on-page work, and Google Business Profile.
Learn more →AI Implementation
Practical AI and automation for reporting, lead intake, and admin work.
Learn more →Common questions.
- How does Cedar determine the scope and investment?
- Every recommendation is based on the business, market, competition, growth objectives, current marketing systems, and services required. Cedar defines the proposed scope, timeline, responsibilities, investment, and engagement terms before work begins.
- Do you work with businesses outside of Buffalo?
- Yes. We work with small businesses across the US and Canada. Google Ads, Meta Ads, websites, landing pages, and SEO are all delivered remotely - the only thing local is our area code.
- How quickly can Cedar begin?
- Timing depends on scope, complexity, available assets, approvals, and current capacity. Cedar provides an estimated schedule as part of the recommendation.
- Does Cedar require an agreement?
- Yes. Every engagement uses a clearly defined agreement so expectations, responsibilities, deliverables, timelines, and terms are understood before work begins. The structure depends on whether the work is a one-time project or an ongoing marketing relationship.
- Who owns the accounts and finished work?
- Clients retain ownership of their advertising accounts, domains, approved creative, website assets, and historical data, as defined in the engagement agreement.
- How do I know if Google Ads, Meta Ads, or SEO is right for me?
- Quick rule of thumb: if people already search for what you sell (plumbers, lawyers, dentists), start with Google Ads. If you need to create demand (new products, lifestyle brands), start with Meta Ads. If you want long-term free traffic and can wait 3-6 months, invest in SEO. Most small businesses benefit from a mix - Cedar will recommend a starting point as part of your custom plan.
Request a custom plan.
Tell us about your business, goals, and current marketing. Cedar will review the opportunity and respond within one business day.