Google Ads built for small budgets.
TL;DR
Cedar builds and manages Google Search and Display campaigns focused on qualified leads and cost per lead, with conversion tracking installed before launch and plain-English monthly reporting.
Google Ads put your business in front of people actively searching for what you sell. Done right, they're the fastest way to get new leads. Done wrong, they burn cash. We focus on small budgets because that's who needs the wins most.
Request a Custom Plan
Cedar will review the opportunity and respond within one business day.
Built for small business realities
Cedar works with established small businesses where every dollar of spend has to produce a lead. Campaigns are kept tight — exact-match core terms, aggressive negatives, geo-fencing to your real service area — so budget goes toward buyers instead of browsers.
Focused on cost per lead, not vanity metrics
We don't report on impressions, click-through rate, or quality score in isolation. The only number that matters is what it costs to get a customer in the door. Every campaign is built around lowering that number month over month.
Plain-English monthly reporting
Every month you get a one-page breakdown: what was spent, how many leads came in, cost per lead, what we tested, and the plan for next month. No dashboards to decode, no jargon.
Every engagement covers
- →Keyword research targeted to your specific market
- →Campaign build (Search, Display, or Performance Max)
- →Conversion tracking setup and verification
- →Negative keyword pruning to cut wasted spend
- →Ad copy writing and A/B testing
- →Landing page recommendations to lift conversion
- →Weekly bid and budget optimization
- →Monthly plain-English performance report
Common questions
- How much should a small business spend on Google Ads?
- The right number depends on your industry's cost per click, the size of your service area, your close rate, and how many leads you need each month. Cedar reviews those inputs during discovery and recommends a starting budget that has a realistic chance of producing leads.
- How is a Google Ads engagement scoped?
- Cedar defines the campaign structure, tracking setup, landing page needs, reporting cadence, responsibilities, and investment together with you before work begins, so the scope matches your goals.
- How fast can you launch a Google Ads campaign?
- Most campaigns go live within 5 to 7 business days from quote approval. That includes keyword research, ad copy, conversion tracking, and a landing page review.
- Will you take over my existing Google Ads account?
- Yes. We audit your existing account first at no cost, show you exactly what's wasting spend, then take over management. You keep ownership of the account and all historical data.
Other ways we help small businesses
Ready to start?
Tell Cedar about your business and goals. We respond within one business day.