Questions, answered.
Everything small business owners ask us about pricing, ads, websites, and SEO. Missing one? Call 716-697-6485 or text us.
- How much does Cedar cost?
- Pricing scales with what you need. Google Ads and Meta Ads management fees scale with your ad spend (most clients spend $500–$2,000/mo on ads). Landing pages start at $500. Websites start at $1,500. SEO starts at $500/mo. Every quote is custom — no menu, no packages you don't need.
- Do you require a contract?
- No. Month-to-month for all ongoing services (ads, SEO). Cancel any time. Websites and landing pages are one-time projects.
- Do you charge a percentage of ad spend or a flat fee?
- Percentage of ad spend for ads management — that keeps it fair for small budgets. A flat $2k/mo retainer crushes a business spending $800/mo on ads; that's exactly the pricing model we exist to avoid.
- What's the minimum ad budget you'll work with?
- $500/month in ad spend. Below that, Google's algorithm doesn't have enough data to optimize and you're better off with organic + Google Business Profile work first.
- How fast can you launch a Google Ads campaign?
- 5–7 business days from quote approval. That includes keyword research, campaign build, ad copy, conversion tracking, and a landing page review.
- Will you take over my existing Google Ads account?
- Yes. Free audit first, then takeover. You keep ownership of the account and all historical data — we never lock accounts to Cedar.
- Do you do Local Services Ads (LSA)?
- Yes. For home services (HVAC, plumbing, cleaning, electrical), LSA is usually the highest-ROI channel. We handle setup, Google Guaranteed verification, and bid management alongside your Search campaigns.
- What if the ads don't work?
- Month-to-month, so you can leave. We'd rather tell you Google Ads aren't right for your business than take money for something that doesn't produce leads. If ads aren't the right fit, we'll usually recommend SEO + GBP + landing pages instead.
- Do you make the creative (images, videos) too?
- Yes. Every Meta engagement includes ad creative — static images, carousels, and short-form video. We can also work with your existing brand assets or a videographer if you have one.
- How is Meta different from Google Ads for small business?
- Google catches people actively searching. Meta interrupts people scrolling. Meta is best for visual services (landscaping before/after, cleaning transformations, event venues) and for retargeting people who visited your site.
- How long does a website take?
- Standard small business site: 2 weeks from kickoff. Landing pages: 5 business days. That assumes you can turn around copy/photo requests in 48 hours.
- Do I own my website when it's done?
- Yes. Full ownership, all source code, on your hosting. No lock-in, no monthly 'access fee.'
- What platform do you build on?
- Depends on the project. Modern React sites for most; WordPress if you need a CMS your team already knows; Framer for design-forward sites. We don't push a platform because we own reselling licenses on it.
- How long does SEO take to work?
- 3–6 months to see ranking movement on competitive terms; 6–12 months for traffic to compound. Local SEO (Google Business Profile) can move within weeks. If someone promises page 1 in 30 days, they're lying.
- Do you optimize for ChatGPT and AI answers (AEO / GEO)?
- Yes. We structure content with clear Q&A blocks, publish llms.txt files, add author bios and E-E-A-T signals, and build FAQ schema — the things large language models cite. Getting mentioned in ChatGPT and Perplexity is increasingly bigger than page 1 of Google.
- Do you manage Google Business Profile?
- Yes — included in every SEO engagement. Weekly posts, Q&A responses, photo uploads, review response templates, and service/category cleanup.
- Who actually does the work?
- Cassandra Migliore, Cedar's founder, is on every account. No account managers relaying messages to an offshore team. If you email or call, you're talking to the person doing the work.
- Where is Cedar based?
- Buffalo, NY. We work with clients across Western New York in-person and with clients nationwide remotely.
- How do I get started?
- Fill out the quote form on any page or call 716-697-6485. You get a custom quote within one business day — no discovery-call gauntlet, no 40-slide pitch deck.