Headless website case studyRebuilding Precious Charms as a fully custom headless storefront.
- Headless Website
- E-commerce
- Custom Front-End
- UX/UI Design
- Brand Presentation
Client Overview
Precious Charms is a jewelry brand selling online. Cedar rebuilt its store as a fully custom headless website and gave the company a clearer, more deliberate brand presentation.
The Challenge
The store ran on aging software that no longer kept up with the business. The shopping experience was difficult to navigate and did not present the brand the way it deserved to be seen, which made it harder for customers to browse with confidence and complete a purchase.
Cedar's Approach
Cedar rebuilt the site as a headless website, separating the storefront experience from the commerce system underneath. Because the front end was no longer limited by the old platform, Cedar could design the shopping experience from the ground up and build a fully custom site with a clearer brand moment for the company.
What Cedar Implemented
- Headless website architecture
- Fully custom storefront design and front-end build
- Clearer product browsing and presentation
- Simplified path from browsing to purchase
- Improved user experience and interface design
- Brand presentation and visual direction
- Migration away from the previous platform
- Testing, launch and ongoing iteration
Business Benefit
Precious Charms now runs on a modern, fully custom storefront that reflects its brand and gives customers a clearer path from browsing to purchase. The business is no longer constrained by aging software and can update, expand and improve the site as the company grows.
Results vary based on the business, market, offer, budget, competition, available data and implementation. Cedar does not guarantee identical outcomes.
Related Cedar Services
Small-business website design
Websites built for usability, clarity and the way a business actually sells.
Landing-page design
Focused campaign pages built around one clear, measurable action.
Small-business SEO
Search foundations, content structure and on-site clarity for customers looking online.
Custom digital marketing strategy
Every Cedar engagement is scoped to the business rather than sold as a package.
Where Cedar Works
Cedar supports established small businesses throughout the United States. Read more on Cedar's nationwide small-business digital marketing page. You can also browse all Cedar client results.
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