Google Ads for HVAC contractors.
TL;DR
Search and Local Services Ads for HVAC contractors, built on a seasonal campaign structure (AC → tune-up → furnace → emergency heat) with conversion tracking on calls and booked jobs.
HVAC clicks are among the most expensive on Google. That means every wasted impression, every broad-match miss, every 'plumber' click going to your HVAC ad, costs you real money. We build HVAC campaigns tight: exact-match core terms, aggressive negatives, geo-fenced to your service area, and a landing page that turns clicks into booked calls.
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Cedar will review the opportunity and respond within one business day.
Search + LSA together, not one or the other
Local Services Ads (Google Guaranteed) dominate the mobile SERP for repair and maintenance intent — it's pay-per-lead and the badge builds trust. Search Ads catch higher-intent installs, replacements, and financing shoppers. Running both is how HVAC leaders win — we manage them together with one budget view.
Seasonal campaign structure
AC campaigns get budget April through August. Tune-up + furnace inspection September through November. Emergency heat + no-heat December through February. Maintenance plans run year-round. We shift bids and creative as the calendar turns so you're never bidding on 'AC repair' during a January cold snap.
Kill the wasted spend on day one
The three most common HVAC ad account leaks: no negative keyword list, all-search-partners on with junk sites, and Performance Max campaigns cannibalizing your Search. We fix these in the audit — usually recovering 20–40% of monthly spend before we even launch new campaigns.
Landing pages that actually convert
Homepages don't convert HVAC ads. You need click-to-call above the fold, service area map, financing badge (Wells Fargo / GreenSky / Synchrony), Google review stars, and a form that asks 3 questions max. We'll audit yours or build a new one.
Every engagement covers
- →HVAC-specific keyword research (repair, install, replacement, tune-up)
- →Local Services Ads (LSA) setup + Google Guaranteed badge
- →Google Search campaign build with tight match types
- →Seasonal campaign structure (AC / heat / maintenance)
- →Aggressive negative keyword list on day one
- →Call tracking + form conversion tracking
- →Landing page recommendations (or full build)
- →Monthly plain-English report — leads, cost per lead, close rate
Common questions
- How should an HVAC company set its Google Ads budget?
- HVAC clicks are among the most expensive in local search, but a single install job can justify weeks of spend. Cedar sets a starting budget from your close rate, average job value, service area size, and seasonal demand rather than a fixed number.
- What's the difference between Google Ads and Local Services Ads for HVAC?
- LSA is pay-per-lead (Google Guaranteed badge, top of search on mobile). Google Search Ads are pay-per-click and let you control landing pages and messaging. Best HVAC results come from running both — LSA for maintenance/repair calls, Search Ads for higher-intent installs and replacements.
- Do you handle seasonal campaigns (AC in summer, furnace in fall)?
- Yes. We shift budget between AC, heating, and maintenance campaigns as the season changes. In Buffalo/WNY that means AC push April–August, tune-up + furnace September–November, emergency heat December–February.
- Can you take over my existing HVAC ads account?
- Yes — we do a free audit first, show you exactly where spend is leaking (usually broad-match keywords, no negatives, or a bad landing page), then take over. You keep ownership of the account and all history.
- Will you build the landing page too?
- Yes if you need one. A dedicated HVAC landing page with click-to-call, service area, financing, and reviews usually lifts conversion rate 2–3x vs sending ads to a homepage. That's included in our landing-page service.
Other ways we help small businesses
Google Ads
Search & Display campaigns built around your goals.
Meta Ads
Facebook & Instagram ads with creative included.
Websites
Small business sites built to convert visitors into leads.
Landing Pages
Focused pages built to convert paid traffic.
SEO
Technical fixes, on-page work, and Google Business Profile.
Ready to start?
Tell Cedar about your business and goals. We respond within one business day.