Google Ads for landscaping companies.
TL;DR
Search and Local Services Ads for landscapers and lawn-care operators, built around seasonal campaigns (spring cleanup → mowing → design/build → fall → snow) and tracked to booked estimates.
Landscaping is a seasonal business and your ads should be too. Front-load spend for spring cleanup and mowing signups, shift to design/build in summer, chase fall cleanup and snow presale in autumn, and use winter to fill next year's maintenance-plan list. We build landscaping accounts around your season, not around some agency template.
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Cedar will review the opportunity and respond within one business day.
Seasonal campaign structure
Spring cleanup and mowing signups get the budget February–May. Design/build and hardscape run June–August. Fall cleanup and snow-removal presale September–November. Maintenance plans and holiday lighting fill the winter.
Separate campaigns for maintenance vs design/build
Weekly-mowing customers want a price and a start date. Design/build customers want a portfolio and a consultation. Same account, different campaigns, different landing pages, different bids. Mixing them tanks conversion rate.
LSA for the maintenance side
Local Services Ads (Google Guaranteed) work well for lawn-care and cleanup — pay per lead, badge builds trust. We set up your profile, manage bids, and dispute bad leads.
Landing pages that show your work
Landscaping is a visual sale — before/after photos, portfolio galleries, service area, and a simple quote form. We audit yours or build a new one.
Every engagement covers
- →Landscaping keyword research (mowing, cleanup, design, hardscape, snow)
- →Seasonal campaign structure (spring / summer / fall / winter)
- →Local Services Ads (LSA) setup where eligible
- →Separate campaigns for maintenance vs design/build
- →Aggressive negative keyword list on day one
- →Call + form conversion tracking
- →Landing page recommendations (or full build)
- →Monthly plain-English report — leads, cost per lead, jobs booked
Common questions
- How should a landscaping company set its Google Ads budget?
- Landscaping clicks cost less than HVAC or plumbing, but spring competition is heavy and demand is highly seasonal. Cedar sets budget by service mix, average contract value, and how much of the year you need to fill.
- When should I start running landscaping ads?
- Front-load spend February through May for spring cleanup and mowing signups. Push again August through October for fall cleanup and snow removal presale. Winter is the cheapest time to build your maintenance-plan list.
- Can you run separate campaigns for design/build vs weekly mowing?
- Yes — and you should. Design/build customers want a portfolio and a consultation. Mowing customers want a price and a start date. Same account, different campaigns, different landing pages.
- Does Local Services Ads work for landscapers?
- Yes, LSA is available for lawn care and landscaping in most metros. Google Guaranteed builds trust for spring cleanup and weekly service. We handle setup and bid management.
- Do you build the landing page too?
- Yes if you need one. A landscaping landing page needs photo-heavy portfolio work, before/afters, service area map, and a simple quote form. Included in our landing-page service.
Other ways we help small businesses
Google Ads
Search & Display campaigns built around your goals.
Meta Ads
Facebook & Instagram ads with creative included.
Websites
Small business sites built to convert visitors into leads.
Landing Pages
Focused pages built to convert paid traffic.
SEO
Technical fixes, on-page work, and Google Business Profile.
Ready to start?
Tell Cedar about your business and goals. We respond within one business day.